New book focuses on Millennials
The Millennial generation born from 1980-2000 is now America’s largest generation with 80 million people.
In order to help churches learn how to reach this key generation, Thom Rainer and his son, Jess, have just released a new book, “The Millennials: Connecting to America’s Largest Generation.” Thom Rainer is president of LifeWay Christian Resources.
The book is based on an August 2009 LifeWay Research project that surveyed a national sample of 1,200 Millennials.
Sixty-one percent of Millennials place family at the top of their priority lists, followed by friends (25 percent), education (17 percent), careers/jobs (16 percent), spouses/partners (13 percent), and spirituality/religion (13 percent).
Some of the study’s finding affirmed what Thom Rainer had experienced while raising his three sons. For example, Millennials believe philanthropy is an important goal.